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A HOTEL WORTHY OF ITS HISTORY

PREFERRED BY THOSE KNOWING

WELCOME TO THE ADOLPHUS. SINCE OPENING IN 1912, THE ADOLPHUS HAS SERVED AS A DALLAS ICON
AND AN INTEGRAL PART OF THE CITY’S HISTORY AND CULTURE. IN ITS RECENT RESTORATION, THE HOTEL’S STORIED
PAST IS BOTH CELEBRATED AND RE-IMAGINED, CREATING A SENSE OF DISCOVERY AT EVERY TURN.

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1910-12

A Grand Hotel in the Heart of Dallas

ADOLPHUS BUSCH WAS ASKED TO BUILD THE FIRST GRAND HOTEL IN THE HEART OF DALLAS. ARCHITECTS WERE COMMISSIONED TO DESIGN THE BUILDING IN THE STYLE OF THE ECOLE DE BEAUX ARTS, FOR AN ORIGINAL COST OF $1,870,000. ON OCTOBER 5TH, 1912, THE ADOLPHUS OPENED THE DOORS TO ITS GUESTS.


The Beaux-Arts style emphasized classical forms and features, elaborate detailing, massive plans, and heavy masonry with little area left unornamented

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1920s-1930s

STRIKE UP THE BAND

LOCATED ON THE 19TH FLOOR, THE CENTURY ROOM OPENED AND BECAME A NATIONAL SENSATION IN THE ERA OF BIG BANDS AND BOOTLEGGED WHISKEY. TOP-TIER ENTERTAINERS INCLUDING THE ANDREWS SISTERS, TONY BENNETT, BENNY GOODMAN, HARRY JAMES, AND TOMMY AND JIMMY DORSEY WERE BROUGHT IN TO PERFORM TO STANDING-ROOM ONLY AUDIENCES.

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1930s

TESTING… TESTING… CHECK 123.

KRLD RADIO BEGAN BROADCASTING FROM THE ADOLPHUS IN 1936, WITH A STEADY STREAM OF STARS MAKING IN-STUDIO APPEARANCES, INCLUDING BOB HOPE AND KATE SMITH.

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1940s

QUEEN OF THE ICE

AFTER A HUGELY SUCCESSFUL TRIAL RUN IN 1943, THE ADOLPHUS HIRED FORMER SPEED SKATING POWERHOUSE AND BROADWAY ON ICE LEGEND DOROTHY FRANEY. SHE CHOREOGRAPHED, DIRECTED, PRODUCED, AND STARRED IN HER “DOT FRANEY ICE REVUE” SHOW WHICH OPENED IN THE CENTURY ROOM IN OCTOBER OF 1943 AND RAN FOR THE NEXT 14 YEARS.


Few know that the Adolphus’ Century Room housed a retractable ice rink used for touring ice revues from 1930
to 1965.

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1950s

WINDOW TO THE WORLD

WITHIN WALKING DISTANCE OF THE ADOLPHUS, THE NEIMAN MARCUS FLAGSHIP STORE BEGAN ITS THEMED FORTNIGHTS. FROM BAVARIA TO CHINA, THE STORE WAS TRANSFORMED INTO A TWO-WEEK CELEBRATION BRINGING THE COUNTRY OF ORIGIN TO LIFE IN THE STORE. ON EACH FLOOR, THE STORE SHOWCASED FOOD, PERFORMANCES, ANIMALS AND ARTISANS, GIVING DALLASITES A GLIMPSE OF SOME OF THE WORLD’S FINEST GOODS AND SERVICES.


Neiman Marcus’ first fortnight, “France Comes to Texas,” took place in October 1957 and honored French culture and tourism. Coco Chanel made her very first visit to Texas to take part in the event.

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1970s

ALOHA DALLAS

AFTER CLOSING IN 1965, THE CENTURY ROOM REOPENED WITH AN UNUSUAL ACT CALLED “METELIKO:” A HAWAIIAN SINGER ACCOMPANIED BY FIVE HULA GIRLS, A FIRE/KNIFE DRUMMER NAMED ENOKA FETUI, AND THE JOHNNY SCAT DAVIS BAND.


This was not the first time Hawaiian culture made an appearance at The Adolphus. In the 1940s, The Century Room was completely renovated to fully embrace the culture. The redesigned space included tropical murals, live palm trees, and island huts.

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1980s

FROM THE WHITE HOUSE

RESTORED AND REJUVENATED BY DALLAS ARCHITECTS BERAN AND SHELMIRE, THE ADOLPHUS RECLAIMED ITS PLACE AS “THE” HOTEL IN NORTH TEXAS. ILLUSTRIOUS GUESTS INCLUDED PRESIDENTS JIMMY CARTER, RONALD REAGAN, AND GEORGE H.W. BUSH, AND FIRST LADIES ROSALYN CARTER AND BARBARA BUSH.

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1990s

ROYAL TREATMENT

BUCKINGHAM PALACE CHOSE THE ADOLPHUS FOR THE OFFICIAL STATE VISIT OF QUEEN ELIZABETH II AND PRINCE PHILIP TO DALLAS IN 1991. IN GRATITUDE FOR THE EXTRAORDINARY SERVICE, QUEEN ELIZABETH GAVE THE HOTEL AN OFFICIAL PORTRAIT TO BE HUNG IN THE LOBBY.


At their request, The Queen and The Duke were formally introduced to all staff who personally served them during
their stay.

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